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For first-time hawker Jacelyn Lim, 30, opening a stall at Hong Lim Food Market – home to Michelin Bib Gourmand-listed stalls like Outram Park Fried Kway Teow and Tai Wah Pork Noodles – has definitely posed a challenge. “When people come here, they already know what they want to eat. I have to step up on marketing and getting good reviews so that more customers will know about us.”

Her one-month-old stall is the hilariously named Wing Liao Lor – inspired by the ‘win liao lor’ meme featuring comedian Mark Lee, and a clever nod to their signature fried chicken wings, which come with every nasi lemak set. The playfulness is also evident in the signage, designed by Jacelyn’s younger sister, which has a comical chicken in shades beckoning customers.

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