Swiss watchmaker Audemars Piguet’s timepieces usually cost a cool five-figure sum. But most folks would be able to afford the AP sold by Nornizam bin Amin. The 49-year-old sells Ayam Penyet at his Amoy Street Food Centre halal hawker stall called Rayyan’s Waroeng Upnormal, where prices start from a wallet-friendly $5.50.

Incidentally, Nizam is a watch enthusiast. “I can’t afford all those luxury watches, but I do love watching them,” he jokes. The hobby horologist also has a sideline business making customised watches from OEM parts. As his ayam penyet shares the same acronym as a luxury watch brand, Nizam had the idea to create a fun graphic riffing on the famous AP logo for his stall’s staff uniform. “My friend’s friend is a graphic designer based in Jakarta, so I communicated with him and he came up with this,” he shares.

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