Have you ever encountered a luxury hotel pillow so fluffy, you just want to sink your teeth into it? Ex-hotel catering sales manager Serene Tay, 45, can relate. She runs an online business called Welovedelish, which offers just one product adorably named “hotel pillow doughnuts”. She explains: “I was in the service industry, so I felt my doughnuts were like fluffy pillows when I took a bite out of them. Doughnuts shouldn’t be hard and stiff.”

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