Beloved hipster ice cream joint Creamier reopened on 12 May after having had to close for two weeks during the extended Circuit Breaker. Just before its closure, it had launched a new product: a frozen version of their café chain’s handmade waffles that only need to be briefly reheated at home to be enjoyed, along with their artisanal ice cream. It proved so popular, the waffles sold out within minutes each time they put it online. Why the frenzy?

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