Ben Yeo is on a roll. Ever since the actor soft-launched his new chee cheong fun business over a month ago, his steamed rice rolls have been selling like hot cakes.

Simply named Singapore Chee Cheong Fun (SGCCF), the online biz is a partnership with local heritage brand Kwong Woh Hing, which specialises in artisanal soy sauces. SGCCF only offers one product: a chee cheong fun kit consisting of 10 handmade rice rolls and five specially-selected condiments.

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