“We were hesitant to offer delivery at the start as we believe our fish soup should be eaten fresh off the stove, as far as possible,” says Eric (right in pic). However, as the circuit breaker drew on, he and Wei Sheng (left) realised that they would have to pivot if they wanted to boost sales.
“Once we realised the situation won't be over anytime soon, we immediately kicked into overdrive and started our delivery service.”
In April this year, Arcade Fish Soup’s delivery service was announced on their Facebook page, with orders taken via Whatsapp and an online order form. “Since we do get quite a lot of requests from our regulars telling us to open outside of the CBD, we decided to do islandwide delivery from the get-go to satisfy those requests at the same time,” said Eric.
“Honestly, there’s not that much change in our sales before and after Phase 2 started — in fact, our deliveries dropped by 30 to 50 percent.”
He cites this as the reason why he and Wei Sheng decided to start their $4 islandwide delivery promotion. This promotion was initially slated to end after July. However, buoyed by the support from their regulars, they decided to extend the promotion “for as long as we can. Moving forward, we don’t dare to think too much, as now we’re really in survival mode.”
Lunch orders run from Monday to Saturday between 11.45am and 1.45pm, with a minimum order of $20 to qualify for delivery. Place your orders at least one night in advance (up to a week in advance) to secure your slot.