The Chinese New Year snack scene has gotten a lot more intense this year. People are trapped in Singapore with leisure travel all but zilch, and folks need something to do to expend all that energy and (possibly extra) cash. Can’t post IG pics of your holiday meals? Buy bak kwa pimped up with fresh French black truffles and post photos of those instead. Direct To Masses, the retail arm of casual French outfit The Masses, is offering a bold CNY snack option not for the faint-hearted: exactly six slices of bak kwa, studded with bits of shaved truffle, plus a whole small black winter truffle from Provence, France, for an eye-watering $188.
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