“Why Spend $7 At An Atas Bakery?” Ex-Hotel Chef Sells $1.50 Madeleines & $2.50 Tarts At Hawker Stall
Fancy mini lemon meringue tarts and financiers are among the sought-after bakes at this Golden Mile Food Centre stall.
When 8days.sg showed up at Cat In The Hat shortly after its opening at 10.30am, a line had already formed at the new stall on the first floor of Golden Mile Food Centre. Customers were eagerly eyeing the glossy meringue-piped lemon tarts, mini cakes topped with edible flowers and stacks of dainty financiers – desserts you’d expect from a fancy cafe rather than a hawker bakery – as they waited in line.
Opened in March by former hotel pastry chef Ellis Ng, 35, the stall offers around five types of pastries, from tarts, cakes and scones to financiers. Its name was coined by her boyfriend as a reference to the owner’s love of cats and alliteration, rather than the children’s book by Dr. Seuss. Despite its modest menu and decor, the new stall has been creating quite the buzz lately. “I did not expect the stall to be so popular. We’ve been selling out all our items regularly,” says the first-time hawker.
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