A local ayam penyet hawker playfully spoofed Swiss watchmaker Audemars Piguet’s logo and tagline, and ended up having to watch his words when the latter served up a lawyer’s letter citing trademark infringement.
Nornizam ‘Nizam’ bin Amin, 49, a watch enthusiast who owns halal food stall Rayyan’s Waroeng Upnormal at Amoy Street Food Centre, had asked a designer friend to create the logo. Instead of Audemars Piguet’s brand name, it cheekily spelled out ‘Ayam Penyet’.
The brand’s original tagline of “le maître de l'horlogerie depuis 1875 (the master of watchmaking since 1875)” was also modified to become “le maître du poulet frit depuis 2014 (the master of fried chicken since 2014)”.
Late last year, Nizam printed the logo on a small batch of T-shirts and stickers for his pals, and displayed the sticker at his stall. It quickly went viral online (8days.sg also reported on it in November 2020). Netizens were tickled by Nizam’s wit, with some requesting to buy his ‘AP’ T-shirt.