Actor and serial F&B entrepreneur Shane Pow’s Korean food stall Gogiyo is slowly spreading its footprint across Singapore. The first outlet opened at a bistro-style food court at Toa Payoh in December. Hot on its heels was a second stall in Clementi, and a third opened last week at a kopitiam in Bedok South.
Though Katong is a haven for foodies in the east, Shane says they decided to set up shop in Bedok as it is “more of a heartland area” suitable for a wallet-friendly hawker stall.
“Katong has more shophouses and hence a bit more atas feel, while Bedok is more heartland, like Clementi, where there are HDB blocks and a school nearby so there’s a walk-in crowd,” the towkay tells 8days.sg.
He has ambitious plans to open five outlets by the end of this year. “Some people think we are expanding too quickly, but this has always been the plan. We did not suddenly decide to open a third outlet just because the first two are doing very well. We would like to hit five outlets by the end of the year, ideally one in every [corner of Singapore],” he says.
Next stop: their “home base” in Woodlands. “My partners are my childhood friends and we all grew up in Woodlands. We have a lot of friends and family living there, so ideally we want to open a stall there too,” shares Shane. “We will wait for business in Bedok to stablise first, so probably in another three months’ time.”