Rui En sells $96 mooncakes, sale proceeds go to 80-year-old widower & his special needs daughter
It appears that Rui En has been bitten by the F&B bug. Following her virgin attempt at hawking snacks earlier this year during CNY — bak kwa with sale proceeds going to kids with special needs — she’s back this time with artisanal mooncakes. And also for a good cause.
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Sale proceeds benefit 80-year-old widower & special needs daughter
The 44-year-old actress has partnered premium Singaporean tea brand, Gryphon, to launch a range of tea and collagen-infused mooncakes under her F&B company, En. Proceeds (En’s PR representative declined to share what percentage exactly) from the sale of these treats will go to an 80-year-old widower who has dedicated his life to caring for his adult daughter with special needs.
Mooncakes for a meaningful cause
Out of respect for Mr Tan and his daughter’s privacy, En’s PR representative tells 8days.sg they will not disclose details about their financial or housing situation.
Rui En learned about Mr Tan’s situation through folks she knew in her line of work as an actress. She was moved when she was told that many elderly caregivers hope for their adult special needs children to pass on before them, for fear of leaving them alone. Mr Tan and Hui Qun’s story resonated strongly with Rui En, making the decision to support them an easy one.
“Mid-Autumn Festival is about reunion and family unity. After the overwhelming response to our Chinese New Year bak kwa, we wanted to continue that spirit of love. These mooncakes are more than festive treats; they are a small way to honour caregivers like Mr Tan, who give so much of themselves every day,” says Rui En via her PR spokesman.
En x Gryphon: collagen and tea-spiked mooncakes
According to the PR rep, Rui En’s collaboration with Gryphon was a mutual decision, sparked by her interest in their teas.
The collab mooncake offers two flavours, each enriched with 10,000mg of marine collagen and infused with Gryphon tea. According to the press release, marine collagen “supports healthy skin and joints”, among other claims.
We’re told that the mooncakes are “crafted in partnership with a trusted local bakery partner”.
Collagen-Infused Tea Mooncakes, $96 for four pcs
Each pretty blue ‘handbag’ box holds two each of the following mooncake flavours. First up: Pearl of the Orient Baked Skin Mooncake, featuring jasmine green tea-perfumed white lotus paste with crimson rose and collagen. Next, there’s the Mandarin Osmanthus, white lotus paste steeped with osmanthus pouchong tea and candied orange peel — plus collagen, of course.
Signature Mao Shan Wang Mooncakes, $116 for eight mini pcs
Separate from the Gryphon tea series are these petite Mao Shan Wang snow skin mooncakes. They’re crafted with MSW durians from Pahang, Malaysia.
Rui En’s PR rep shared that these are the actress’s personal favourite, especially since she was able to give Mr Tan his first taste of durian mooncakes during her brand’s promotional shoot.
Get more bang for your buck by buying a bundle for $196, which includes one box of baked collagen and tea mooncakes, plus a box of durian snow skin ones.
The mooncakes are available for pre-orders from Sept 11, 8pm, via En’s website, http://www.enonline.sg, while stocks last.
Visit http://www.enonline.sg to order. More info via Instagram.
Photos: 恩 ēn
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