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Singapore Idol alum Olinda Cho has taken her premium fruits business 888seasons to the next level with a new line of desserts. 888seasons, which specialises in upscale fruits and produce mostly imported from Japan, Korea and Taiwan, recently launched two tarts — Sweet Mamori made with Okayama Shine Muscat grapes, and Ai Yugen, which uses Nagano Purple grapes — on her online store on September 19 and they have been selling like hot cakes.

Prior to the launch, Olinda, 41, and her partner Freda Poh, 31, took pre-orders for their desserts via social media and 100 tarts were snapped up in the first two hours.

“I was pleasantly surprised by the response ’cos we didn’t really shout [out] about them. We just shared [pictures of] them on Instagram and Facebook, but word got around and we sold out in three days. I was a bit nervous about sales initially,” Olinda tells 8days.sg. She declined to reveal the total number of tarts sold.

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