Indomie Introduces Korean Flavours Like Spicy Ramyeon; NewJeans Now Brand Ambassadors
Is your love for Indomie supernatural? The popular Indonesian instant noodle brand recently announced that it has appointed popular K-pop girl group NewJeans as its global brand ambassador.
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This marks the first time that the quintet – comprising Minji, Hanni, Danielle, Haerin and Hyein – is working with a Southeast Asian brand.
NewJeans currently also serves as ambassadors for American fashion brand Calvin Klein, with its members having solo deals with the likes of Gucci, Celine and Chanel.
New K-flavours introduced
In an ad posted on its YouTube page, Indomie also revealed that it would be releasing Korean-themed instant noodles including spicy ramyeon, rose ramyeon and spicy chicken ramyeon.
In a statement, Axton Salim, director of PT Indofood CBP Sukses Makmur Tbk which manages Indomie said: "We are delighted to have NewJeans as the global brand ambassador for Indomie. We are excited to be the first Southeast Asian brand to collaborate with them. NewJeans' music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie's fun, energetic, and uplifting character."
According to advertising news platform Marketing Interactive, fans can expect promotional events starting from Nov 8. There'll also be LED billboards on the collaboration at Bugis Street, Chinatown Point, and Orchard Gateway in Singapore.
Photo: Youtube/Indomie
The original version of this story first appeared in CNA Lifestyle.
For more CNA Lifestyle stories, visit https://cnalifestyle.channelnewsasia.com/.
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