Jam Hsiao’s Bubble Tea Shop @AtTea Opening First S’pore Outlet

Jam Hsiao has his own bubble tea chain now. The Taiwanese singer, 34, launched his @AtTea BBT brand in Taiwan just last May. The takeaway kiosk in Ximending quickly became a hit with his fans, and @AtTea opened eight outlets in less than a year.

Jam reportedly splashed TWD15mil (S$700,000) to set up shop. He also invested in a noodle restaurant in China, and has his own brand of instant noodles, which is stocked in supermarkets here.