Jam Hsiao’s Bubble Tea Shop @AtTea Opening First S’pore Outlet
The brand was brought into Singapore because of an 8days.sg article.
Jam Hsiao has his own bubble tea chain now. The Taiwanese singer, 34, launched his @AtTea BBT brand in Taiwan just last May. The takeaway kiosk in Ximending quickly became a hit with his fans, and @AtTea opened eight outlets in less than a year.
Jam reportedly splashed TWD15mil (S$700,000) to set up shop. He also invested in a noodle restaurant in China, and has his own brand of instant noodles, which is stocked in supermarkets here.