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In April this year, Taiwanese singer Jam Hsiao’s bubble tea chain At Tea opened its first franchised Singapore outlet at Tiong Bahru Plaza. Come mid-September, it will launch its second outlet, this time at Orchard Road.

For the uninitiated, Jam had set up his own bubble tea business in 2020 to create employment opportunities for jobseekers. His BBT shops quickly took off in his native Taipei, and now has over eight outlets in Taiwan.

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