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Chen Xiuhuan isn’t the only celebrity who is cashing in on the Chinese New Year season. Actress Constance Song has partnered a friend to start Regalo, an online purveyor of luxury gift products and they recently launched their own brand of gourmet Iberico pork bak kwa.

Selling bak kwa is a no brainer for Constance. Not only is the 46-year-old a huge fan of the snack, she had entertained the idea of starting a bak kwa business in the past. “I heard that it is very profitable and that bak kwa sales during Chinese New Year is enough to cover [a shop’s profits] the entire year, so I thought it would be nice if I could sell bak kwa. But I didn’t pursue the thought until my friend asked me to join this business venture in November last year,” she tells 8days.sg.

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