‘We Are Bleeding’, Says Chef Bob As Soaring Food Costs Hit His Eateries Amid Mid-East Conflict; Cooking Oil Prices Up 54%
Despite the steep price hikes for ingredients, the celeb chef is not passing on the added cost to his customers for fear of “scaring them away”.
Chef Bob (TV personality and entrepreneur Shahrizal Salleh), who runs 9Yards, a casual eatery specialising in nasi lemak, says his business is currently hit by rising ingredient costs. He attributes the price hikes to the ongoing Middle East conflict.
Located at Village Hotel Changi, the 60-seater, which opened last November and serves nasi lemak from $6.90 for a chicken wing set to $9.90 for options like beef bulgogi, alongside snacks and drinks. The brand also has an outlet in Kota Warisan, Malaysia.
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